Netflix profiles

If you're feeling a sense of deja vu, Netflix once had an identical feature, and for some longtime subscribers, it still does in a way. For years, subscribers could separate their DVD-rental queues by household user. Netflix planned the end of profiles in 2008, much to the chagrin of some subscribers. At the time, the company was still predominantly a DVD service, having launched its streaming venture just the previous year, and profiles never made it over to the streaming side of the site. Though it reversed its decision to eliminate profiles because of the outcry, Netflix quietly killed the earlier profiles feature for new customers in 2010.